![]() Some other features of the IS common with the Beemer included 17-inch wheels, twin control arms at all four corners, an inline six-cylinder engine, and rear-wheel drive.įinally, the IS was positioned to bridge the gap between the entry-level BMW 323 at $29,000 and the opulent 328Ci at $34,000, with a price base of $31,000, at the time of its launch. The first generation IS was one-tenth of an inch shorter, one-tenth of an inch lower, and eight-tenths narrower than the BMW 328Ci. Performance figures of the IS300 greatly matched the 3 series spec sheet. The IS300 filled the market gap upon its launch. The BMW 3 Series had set the standard for the type for over two decades, making the model available as a sedan, coupe, ragtop, and station wagon. BMW lost its edge in the luxury sports sedan segment due to Toyota Motors’ premium car division, Lexus. The Lexus IS300 was a direct competitor to the BMW 3 Series. The end product is a muscular 3-series rival with a class-leading 215 horsepower. Lexus engineers tested the IS300 in Germany, comparing top-performance sedans on the Nurburgring course. The Lexus IS offers great sporty sound, looks, and driving posture, which is good enough to impress youngsters who need new automobiles. Lexus was commonly known for its luxury, but with IS300’s launch, it entered into the niche market of luxury sports sedans, with more emphasis on performance. Production for the model continues to date, and the car has seen three generations since its launch. The rear-wheel drive sports sedan has been a sales triumph for Lexus and has increasingly gained popularity since its launch in 1999. The Lexus IS300 is the up-spec sportier, more luxurious USDM version of its JDM sibling – the Toyota Altezza. The IS badge on Lexus stands for “Intelligent Sport.” Japanese automobile giant Toyota’s luxury car division, Lexus, has seen a lot of success with its IS300. Why Is The IS300 So Popular In The United States?.
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